Post number 2!!!!!!!!!!!
I want to talk about a WOM (Word of Mouth) agency I'm involved in. I have been a member for of BzzAgent since my first campaign since July 5, 2005. BzzAgent is described by the web site as:
BzzAgent creates a deep connection between consumers and brands to activate word of mouth across social and offline media. Through the engagement of our network of passionate, vocal and connected consumers, we provide companies the ability activate large-scale discussions, uncover hidden value, and drive measurable results. We believe in unpaid, unscripted ethical and authentic conversations (only!)
These are a few of the campaigns I've been involved in this year
- Welch's Healthy Start
- Black Box Wines
- Elmer's Crafters'
- L'Oreal(R) Paris Collagen Micro-Pulse
- CoverGirl LashBlast Fusion
- göt2b smooth operator
- COVERGIRL & Olay Simply Ageless
- COVERGIRL Blast
- Children's Claritin 2010
The BzzAgents have a code of conduct - a BzzAgent volunteer is:
Open — Always disclose your Agent status
Let people know that you're involved with BzzAgent, and that we've supplied you with the opportunity to experience the product or service.
A Natural Communicator — Be yourself and share your opinions
Stay natural and share your opinions in a respectful and unforced way.
Honest — Always tell the truth
Bzz only works because it's honest, so discuss the bad with the good. As we say, "all Bzz is good Bzz."
Mindful — Remember that everything you do sends a message
Keep in mind that the things you say and the products you use communicate something to the people around you.
Influential — Knowledge is power... and so is Bzz
Your opinion is influential, so respect that power by only sharing honest, informed word of mouth.
Not a Salesperson — Don't exaggerate or "sell"
There's no pressure, and there's no need to "close the sale" or dramatize what you're saying.
A Listener — Pay attention to how people are responding to the Bzz
Word of mouth is a two-way street. Listening will help you to become a better, more informed Agent.
In Touch — Stay in contact with the Central Hive
Stay alert for new campaigns, answer polls, submit reports and let us know about your
In it for Fun — Have a good time
Spread the Bzz in your own unique way — whenever you want and with whomever you want.
No comments:
Post a Comment